Have you seen them? The purple signs that mysteriously popped up around Central Indiana on September 29? Let’s just say we’re pretty amazed and very grateful for the generosity and support of so many individuals in our community.
We’re lucky to call Eli Lilly & Co. our largest corporate recruitment partner and this year, their IT Research team chose to serve BBBSCI again during the Lilly Global Day of Service. After months of planning, 230+ Lilly volunteers implemented our largest annual awareness campaign on Thursday, September 29.
They helped spread the word about mentoring throughout the city by distributing over 600 yard signs to BBBSCI volunteers, supporters, community partners, school partners, and corporations in Marion, Hamilton, and Johnson counties AND blitzing the Cultural Trail with BBBSCI messaging using sidewalk chalk. If you were anywhere along Mass Ave., Fountain Square, or IUPUI/Indiana Ave. on Thursday, you probably ran into a Lilly volunteer, or 100, decorating the trail with mentoring phrases and drawings of Bigs and Littles. (That Research IT team is talented!) Additionally, businesses along these areas of the Trail agreed to go BIG for BBBSCI too, displaying posters in their storefronts throughout the month of October.
Whitney Smith, Director of Marketing & Volunteer Engagement, shares, “It’s an honor to partner with Eli Lilly & Co. and inspiring to see how they are helping BBBSCI, and so many other organizations in Central Indiana, make our community a better place, both today, and year round. We do not have the capacity to implement a campaign of this scale without the help of our friends at Eli Lilly, and we hope that by spreading the word about mentoring, more of the 700 children in Central Indiana waiting for a mentor, will get a Big of their own soon.”
A BIG thank you to the Lilly volunteers who made this campaign possible, to the Cultural Trail for allowing BBBSCI to spread the word about mentoring, the businesses who are supporting kids in our community by displaying posters, and everyone who is helping us go BIG in October with yard signs! A special shout out to to Rebecca Scott, Consultant, Medicines Development IT – Clinical Execution & Optimization, for her hard work and leadership.
Check out photos from the day here and if you’re interested in showing your BBBSCI pride during the month of October by displaying a sign, there’s still time! Just email, Isamar Moctezuma, Program Communications & Events Assistant and don’t forget to snap a photo and share on social media.