[Indianapolis, Indiana] – Big Brothers Big Sisters of Central Indiana (BBBSCI) and the Indianapolis Indians Charities (IIC) are partnering together in the month of June to seek out more adult mentors (“Bigs”) to volunteer with BBBSCI through a special campaign called “The Big Pitch.” The Indianapolis Indians and BBBSCI have teamed up every spring since 2014 to recruit volunteers and raise awareness. This year, the annual campaign looks a little different.
This year, The Big Pitch will focus specifically on recruiting Bigs to reach youth (“Littles”) who reside on the eastside of Indianapolis, where BBBSCI has the highest number of youth waiting for mentoring relationships. There are currently 350 Littles from 15 eastside zip codes waiting for Bigs, and BBBSCI will work with eastside companies, organizations, and partners to execute a virtual campaign to reach more volunteers. The Big Pitch will utilize targeted social media advertising, a social media campaign, and other grassroots efforts to raise awareness. BBBSCI is offering special incentives and giveaways throughout June to encourage participation from the community.
“The Big Pitch is a great opportunity to let our community know that Big Brothers Big Sisters has fully adapted so we can continue reaching youth – virtually for now – and we need more mentors,” Darcey Palmer-Shultz, BBBSCI CEO, said. “Given the current situation, many kids are separated from important supports like teachers and school, coaches and sports, family and friends, and other programs and resources. But, we can still connect them with mentors to encourage them through technology and socially distanced visits. In fact, 41 kids have met their mentors for the first time virtually over the last two months! We’re excited to partner once again with the Indianapolis Indians to get the word out and encourage our community to consider signing up to volunteer.”
“Indianapolis Indians Charities is proud to partner with BBBSCI to help recruit Bigs as part of ‘The Big Pitch’ campaign,” said Randy Lewandowski, Indianapolis Indians President & General Manager. “Even in a virtual setting, Bigs can provide mentorship, leadership and friendship to Littles who are seeking everyday guidance.”
Individuals and corporations interested in learning more about volunteering with BBBSCI or how to support The Big Pitch recruitment efforts can visit BeBigForKids.org/The-Big-Pitch/
About Big Brothers Big Sisters of Central Indiana
BBBSCI is based in Indianapolis and serves youth and families who reside in Marion, Hamilton, and Johnson counties through one-to-one mentoring relationships with adult volunteers. The Big Brothers Big Sisters vision is that all youth achieve their full potential. To fulfill that vision, the mission of BBBSCI is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. This year, BBBSCI will defend the potential of local youth through more than 1,300 mentoring relationships. To volunteer, donate, or for more information, visit www.bebigforkids.org or call (317) 921-2201.
About Indianapolis Indians Charities
Indianapolis Indians Charities is a tax-exempt 501(c)(3) nonprofit organization that was established by the Indianapolis Indians in August 2019. The nonprofit is dedicated to helping youth and families grow stronger together, learn more and live healthier lives by supporting organizations in four key areas: youth development, family success, education and neighborhood development. IIC’s vision of enriching the lives of individuals in Indianapolis and its surrounding communities is made possible through generous contributions from partners and the general public.