BBBSCI Sets $100,000 Goal on Giving Tuesday

Indianapolis – Big Brothers Big Sisters of Central Indiana (BBBSCI) is participating in Giving Tuesday on December 3, 2019.  On this national day of giving, BBBSCI will be utilizing the opportunity to raise awareness of the BBBSCI mission to empower the inherent potential of mentees and celebrate the impact on the community. BBBSCI has set a $100,000 goal this year in honor of its 50th year of service in Central Indiana.

Outreach efforts will turn to email and social media and utilize agency ambassadors to engage the public in a one-day online fundraising campaign. The awareness and funds raised on this day will support the creation of new mentoring relationships, reduce the number of youth waiting for a mentor, and support plans for growth as the agency will serve more than 1,400 kids in Central Indiana this year.

Counterpart has partnered with BBBSCI for the sixth year to create a temporary website (GiveBig.BeBigForKids.org) which allows individuals to make a donation directly to BBBSCI on the day.

“Giving Tuesday is such a great way to harness the generosity and spirit of our community,” Darcey Palmer-Shultz, BBBSCI CEO, said. “Every person who participates makes a difference because every gift helps, regardless of size. It is absolutely one of our favorite days of the year because people are so happy to be part of what we’re doing at Big Brothers Big Sisters. We are working to reach more kids than ever before, and our Giving Tuesday campaign will be a big part of making that possible.”

“The impact Big Brothers Big Sisters has on our central Indiana community is undeniable,” adds Drew Linn, Counterpart Chief Strategy Officer and BBBSCI board member. “Counterpart is humbled and proud to contribute our technology expertise to their Giving Tuesday campaign. Mentorship can make all the difference in a child’s life, and we hope the community will help fund as many new Big-Little matches as possible this holiday season. The impact will be felt for years to come.” 

To make a gift in support of BBBSCI’s Giving Tuesday efforts, visit GiveBig.BeBigForKids.org. For more information on how you or your company can support BBBSCI on Giving Tuesday, contact Caitlin Bain, Director of Development, at [email protected] or 317-472-3731.

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