BBBSCI Aims to Engage 750 Donors on Giving Tuesday through Online Outreach Efforts

Indianapolis – Big Brothers Big Sisters of Central Indiana (BBBSCI) is participating in Giving Tuesday on November 28, 2017.  On this national day of giving, BBBSCI will be utilizing the opportunity to raise awareness of the BBBSCI mission and celebrate the impact on the community.  Outreach efforts will turn to email and social media and utilize 250 agency ambassadors to engage the public in a one-day online fundraising campaign to  engage 750 donors, support the creation of new mentoring relationships, and reduce the number of youth waiting for a mentor.

WDD Software Solutions has partnered with BBBSCI for the fourth year to create a temporary website ( which allows individuals to make a donation directly to BBBSCI on the day.  Local celebrities and business leaders including, Joe Hogsett, Mayor of the City of Indianapolis; Hélio Castroneves, IndyCar driver and three-time winner of the Indianapolis 500; Joe Gilbert, the Indianapolis Colts Assistant Offensive Line Coach; Jake Query, host of Query & Schultz on FOX Sports 975; Kristen Cooper, CEO & Founder of The Startup Ladies; Randy Lewandowski, General Manager of the Indianapolis Indians; Lindy Thackston, Morning Anchor on FOX59; Eddie White, Host of “Pacers Overtime”; Pat Carlini, Guest News Desk-er for the Bob & Tom Show; Darcey Palmer-Shultz, BBBSCI Chief Executive Officer; are supporting BBBSCI by participating in a live Q&A on the website during scheduled times throughout the day.

Darcey Palmer-Shultz, BBBSCI CEO, shares, “Giving Tuesday is an opportunity to harness the generosity and holiday spirit in our community in a way that makes a meaningful difference in the lives of kids and families. We hope everyone who has ever benefited from a mentor will consider paying it forward on this day by making a donation to Big Brothers Big Sisters because we have a lot of awesome kids waiting to get matched and we want to make that happen for them. Each gift, regardless of size, makes a difference in helping us serve more deserving youth.”

Drew Linn, WDD Chief Strategy Officer and BBBSCI Board member, adds, “WDD Software has focused our support exclusively on youth mentoring efforts in our community due to the impact mentors have played in our lives. We are proud we could continue to leverage our technology expertise in support of BBBSCI’s efforts on Giving Tuesday. We have seen first-hand the incredible impact this organization has on the positive growth and development of our community’s youth and are humbled to support their mission.”

About Big Brothers Big Sisters of Central Indiana

Big Brothers Big Sisters of Central Indiana will serve 1,200 youth this year by proving them with mentors (Bigs).  BBBSCI partners with parents, guardians, volunteers, schools, donors, and others in the community to be accountable for helping youth in our program achieve higher aspirations, greater confidence, educational success, and avoidance of risky behaviors.  An affiliate of Big Brothers Big Sisters of America and a United Way partner, Big Brothers Big Sisters of Central Indiana is a non-profit organization that provides children facing adversity with strong and enduring, professionally supported 1-to-1 relationships that change their lives for the better, forever.

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